Free, Simple and Fast - Shorten Your Link with

Take advantage of Google URL Shortener to reduce long URLs and make them easy to remember. Google URL Shortener is free, simple and fast - shorten your link today!

Have you ever encountered a moment while surfing the internet that you would like to share a link with a friend but the link was too long and you think it may be difficult to remember or too tedious to type? Well, you are not alone; with the advancement of technology and the broadening of the web, web addresses or URLs have grown larger and simpler to work with. URL shorteners are online tools that can help you to reduce the length of your web address into something that is simpler to share and easier to remember. URL shorteners have become increasingly popular with the growth of social media, search engine optimization and mobile marketing. In this article we’ll give you a closer look into what a URL shortener is and how to use it.

What is a URL Shortener?

A URL shortener is a web application that takes a long web address or URL, and reduces its length to less than 20 characters. This can make it convenient for users to share the URL with another person. The shortened URL preserves the original web address, allowing the visitor to reach the desired page without typing out the entire web address. Whenever a request is made to the shortened URL, a route is constructed for the browser in order to access the original website. For example, if you have a long web address like this: Using a URL shortener, you can shorten it to something like this: The URL shortener is provided by Google, but there are many other URL shortening services such as Bitly, TinyURL, and Rebrandly. All of these services essentially perform the same function, but some have added features such as tracking, user accounts, and advanced analytics.

Benefits of URL Shorteners

URL shorteners are useful for a variety of reasons. Here are some of the most common benefits of using one:

1. Easier to Share Links

As mentioned previously, long URLs are difficult to remember and type out which makes them less desirable to share. Short URLs are much easier to communicate, making them more appealing and accessible to share. This is especially useful when it comes to sharing content on social media, as most social media platforms have character limits that do not allow for long URLs.

2. Brand Promotion

Many URL shorteners give you the option of customizing the end of your URL. This allows you to customize the URL to include your brand name or promotional message. For example, using a service such as Rebrandly, you can shorten your URL from to This helps you to promote your brand and capture more attention.

3. Trackable Links

URL shortening services usually come with a variety of tracking and analytics features that enable you to measure the success of your link sharing campaigns. These features enable you to track the clicks on your link and measure the engagement on your site. This helps you to better understand how your content is performing and how to optimize it for better performance.

How to Use a URL Shortener?

Using a URL shortener is fairly simple and straightforward. Most URL shorteners are web-based applications that you can access from any internet-connected device. Depending on the URL shortening service, the steps may vary. However, in general, here’s what you need to do:

1. Select a URL Shortening Service

First, you need to select a URL shortening service. There are many URL shortening services available on the web, so you’ll need to do some research and decide on one that fits your needs.

2. Copy & Paste URLs

Once you have selected a URL shortening service, the next step is to copy & paste the long URL that you want to shorten. Most URL shorteners allow you to quickly copy & paste the link, however, some may require you to manually type in the URL.

3. Customize Your Link

Depending on the service you have chosen, you may have the option of customizing the end of your URL. This allows you to uniquely brand your link, helping you to capture more attention and stand out from the competition.

4. Track Your Link Performance

After you have created your short link, you will usually gain access to a variety of advanced tracking and analytics features to monitor the performance of your link. This helps you to track how many clicks your link has received and measure the engagement on your site.


URL shorteners are useful web applications that help to reduce the length of long web addresses. They can make it easier to share links, particularly on social media. URL shorteners also provide the option to customize your links with your brand name and come equipped with a variety of tracking and analytics features that enable you to measure the performance of your links. Using a URL shortener is easy and can be done in just a few steps. With all of these benefits in mind, it’s no wonder that URL shorteners have become so popular. If you are looking for an easy way to make your links shorter and easier to share, a URL shortener may be just what you need.